Lessons to Learn from Zeek Rewards

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I’ve been busy over the last few days answering phone calls and emails from people who wondered what my thoughts were about what has happened with the SEC shutting down Zeek Rewards.

Some of them are angry, upset, and apprehensive about what will happen to all the money they put into the business.

All I can do is tell them that they probably know as much about that as I do and point them to available resources online.

Since the SEC moved quickly and shut down Zeek before it totally collapsed, there seems a good possibility that many affiliates will get back at least a portion of what they put in. There is also the possibility that people who made substantial profits in Zeek Rewards will have to pay back their earnings (called “clawbacks”), but all of those decisions are yet to be determined.

Some of the people who have contacted me already knew my feelings about Zeek Rewards because we had discussed the business in private. I always told people who asked me my thoughts that in my personal opinion, Zeek Rewards was a ponzi scheme and wouldn’t last, but that they needed to do their own due diligence and make up their own minds. I also told them that I had quit promoting Zeek, after initially joining back in January of this year (2012) at the recommendation of a friend who actually paid my way into the business to start.

Others who have contacted me seemed surprised at my views because they “assumed” I was heavily involved in Zeek Rewards. This was likely due to the fact that I have a lot of associations in the network marketing world, and many of them were actively and visibly promoting Zeek Rewards. And while I usually do see what my associates and friends are doing in the network marketing world and often follow their lead, I don’t do it on every occasion.

Lesson 1 from Zeek Rewards:

** EVERYONE is RESPONSIBLE for their OWN actions in this business!

I’ve had people want to blame this “leader” or that “leader” in the internet marketing realm for getting them involved in Zeek. But like a lot of people in the world today, there seems to be a tendency to try to blame somebody or something else for their woes.

Don’t get me wrong.

I’m not entirely thrilled with supposed “leaders” in this business who seemed to look the other way with the all the “red flags” that cropped up frequently regarding Zeek Rewards, or people who were cheerleading Zeek Rewards when they were supposed to be acting like a watchdog over the MLM industry. I believe their credibility has taken a hit, and rightfully so.

I also appreciate the real “leaders” in the industry who provided their followers both sides of the story so that all the relevant information was available so people could make their own decisions.

But the bottom line is that anybody that gets in this business of internet marketing must claim ownership of their own decisions. It is their business after all. To try to blame somebody else is just a cop out.

Lesson 2 of Zeek Rewards

** Friends are Friends but Business is Business!

If you really want to be successful online, or offline for that matter, then you need to be able to separate your friendships from your business. That doesn’t mean that the two never mix. But it does mean that if your friendship gets in the way of your principles, then it’s best if you choose your principles. That’s often a tough thing to do. I now know from personal experience with Zeek Rewards. Many of my friendships were strained after I jumped off the Zeek Rewards bandwagon. In fact, I had one friend email me one night berating me because I had dared to talk negatively about Zeek Rewards to one of her downline. And she threatened to contact Zeek Rewards and “report me”. I promptly emailed her back and told her that her downline had asked my honest opinion about Zeek Rewards and I gave it. And if she wanted to report me to Zeek Rewards, then she had my permission. I haven’t spoken with her since, so I’m not sure how she feels today.

Lesson 3 of Zeek Rewards

** Remember the Rules of Business

The old saying “If it sounds too good to be true, it probably is” is just as relevant today as in the past.

Zeek Rewards promised outlandish returns and anyone, if they just did basic math, could have determined for themselves that Zeek Rewards couldn’t last.

Add in the fact that very little work had to be done to get paid on a daily basis, and you had a recipe for disaster.

There are a couple of good rules to remember when choosing a business opportunity.

  1. You must be willing to work hard to build your business.
  2. There must be a valid product or service being offered in exchange for compensation.
  3. You must provide unique value to the customer.
  4. The company must have ethical business practices.

I guess the most disappointing thing I have heard from a lot of people in the aftermath of Zeek Rewards is that they are done with online marketing and MLM opportunities. This is understandable but so mistaken. There are so many good business opportunities available today, and the MLM structure is a powerful way to build an online income.

And as long as one follows the 4 basic rules listed above, they can find a business that appeals to them and will help them achieve success.

There are a lot of “vultures” out there right now, businesses that are trying to capitalize on the misfortune of people hurt by Zeek Rewards. The very fact that they would promote the way they are should tell you something about the company, their ethics, and their principles. It’s a shame because some of these companies might have a legitimate product or service to offer to the public. But I, for one, would not want to be associated with a company that does such things. So beware!

Hopefully, Zeek Rewards is a lesson for all of us and we can all learn from it and become better marketers because of it.

Don’t give up on your dreams.


Gary Chappelle avatar

Gary Chappelle is an Internet and Network Marketer, and Trainer who owns and runs many websites, and is the President of Comsult Corporation, an internet marketing company in the Atlanta, Georgia area. He is also the Affiliate Manager at ACME People Search, an affiliate business platform owned by Tissa Godavitarne of Herndon, Virginia. Gary teaches others how to start a home-based business and earn money online. You can read his blog about making money online at

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